Large Public Buildings

(Introduction: mention that public buildings exist in all cities and towns, large and small, e. g. post office, court pause, places of worship, theater) A public building is a building that belongs in some way to the state. The number of public buildings in any town or village will depend on the size of that community and its needs. For example, you will usually find a town hall of some sort, a school and a place of worship at he least. In anger communities there will be a police station, law courts, a library and maybe a theater funded by he state. (Pros: city pride, beautiful to look at, useful/necessary buildings, create a city center. ) The desire to build impressive buildings is not new. The ancient cities of the Middle East and South America were designed with large public buildings to impress visitors and enemies and give a sense of pride. In modern times, outstanding public buildings still. reate a great sense of local and national pride. They are what gives a city its character and they form asocial center, a place where people like to meet. (Cons: waste of public money, intimidating, nationalistic. Give opinion on whether they stop us from building houses or whether they can be compatible. ) However, some people argue that governments have constructed unnecessary, and sometimes ugly, buildings simply to make themselves feel important. I tend to feel that such buildings may be a waste of public money but I am not sure we can claim that they prevent houses from being built, because these governments have often ensured that adequate housing was also available. Houses and public buildings can exist side by side. (Conclusion – sum up the two parts to the answer. Leave the reader thinking. ) The answer lies in finding ape right balance. We want o feel pride in our town, but we also want our citizens to have comfortable homes. It is hard to please everyone.

Frued’s Psychoanalytic Theory Essay

Legendary and groundbreaking psychoanalyst Sigmund Freud changed the way scholars and doctors alike thought about the nature of the brain. Freud’s insight created a new paradigm that focused future inquiries onto the functional aspects of the mind, rather than cerebral and somatic physicality. With this essay, I will begin by describing and defining the id, ego and superego while also discussing how they interact. I will conclude by examining the essential differences of the ego and superego and the implications these distinctions imply. According to Dr. Freud, the id is the part of the human mind that we are born with and it is primarily responsible for the instinctual drives of the individual (Sigmund). For Freud, the id is mainly motivated by libido, or the sexual instinct in its quest for pleasure and satisfaction. Further, the libido is divided into two parts: eros and thanatos. Eros is the drive to fulfill pleasure seeking actions and sexual desires while thanatos is an oppositional drive toward death that causes the aggression and destructive tendencies of humans (Freud’s). This is an important distinction that creates the impression and theory that the id belongs to the tension filled domain of the unconscious. It is the part of us that we can scarcely control, but can incite intense pleasure or aggressive destruction when these desires are fulfilled or denied. In opposition to the basic instinctual need to achieve pleasure or enact destruction lies the part of the brain shaped and defined by social and cultural influences. Freud defines this part of the brain as the superego. The superego in practical terms can be defined as the conscious mind that develops and manifests over time, beginning with inputs from parents and siblings, to schools, relationships and work. This part of the mind internalizes all of these inputs in its creation of consciousness while also being responsible for critiquing consciousness and counterbalancing the instinctual desires of the id in order to successfully navigate through society based on learned values and moral judgments. In between the id and the superego is the ego. The ego can be thought of as the part of the brain that mediates the tensions between the conscious and the unconscious; the id and the superego (Freud’s). In this capacity, the ego contains all objects of consciousness without the moralizing and criticism of the superego. In other words, the ego is the part of our minds that is aware of consciousness and the reality of other people’s consciousness. In this model then, the ego still wants to fulfill the id’s pleasure principle but it also realizes that in trying to accomplish this, the person may hurt other people in the process and must take this fact into consideration (Sigmund). The ego is also responsible for covering the impulses of the id through the development of what he called defense mechanisms. These are forms of repression and rationalization that lessen anxiety or cover troubling thoughts and memories. In addition to his personality theory, Freud also studied the psychosexual stages of development. His stages are organized chronologically beginning with the oral stage and moving through to the anal, phallic, latency, and genital stages. They all focus on the sexual pleasure drive on the psyche. Stage development can only be achieved through the resolution of the previous stage (Stevenson). The resolution or lack thereof, affects the psyche throughout life, especially when one becomes fixated at a particular stage. Each of these stages and the developing person’s id, ego, and superego are constantly mediating the latent pleasures of the psychosexual drive against societal norms. The Structural Theory proposed by Dr. Sigmund Freud has far reaching implications for the way we account for the actions and impulses of our minds. With this model, divided into the id, ego, and superego, we can explain how we can simultaneously harbor uninhibited desires in the unconscious pleasure and destructive tendencies developed by the id, but we can also mediate these instinctive drives through the self-conscious functions performed by the ego’s defense mechanisms, while in addition re-appropriating this tension through the role of the superego in order to live a morally responsible and hopefully well-balanced life. References Freud’s Personality Factors. (2008). http://changingminds. org/explanations/personality/freud_personality. htm Sigmund Freud (1856-1939). (2008). The Internet Encyclopedia of Psychology. Retrieved January 8, 2009 from. http://www. iep. utm. edu/f/freud. htm Stevenson, David. (1996). Freud’s Psychosexual Stages of Development. Brown University. Retrieved January 8, 2009 from http://www. victorianweb. org/science/freud/develop. html

Research Critical Appraisa Essay Example | Topics and Well Written Essays - 250 words

Research Critical Appraisa - Essay Example Additional to using traditional along with well-established procedures along with practices, health care practitioners are accepting pioneering interventions that are clear on best practices and solid research-based facts. Evidence-based practice (EBP) is an example of such a technique and is swiftly gaining fame due to its likelihood to take successfully care for clinical issues as well as give better patient care. New far-reaching transformations impact nursing research in the healthcare research venture. Nascent fields are rising to understand how to boost efficiency, effectiveness, safety, and aptness of health care; how to advance health service delivery systems; as well as how to encourage performance development. The emerging fields comprise translational along with improvement science, health delivery systems science and implementation research ("Impact of Evidence-Based Practice in Nursing and the Next Big Ideas," n.d.). Research into the use of the evidence-based practice is among the fields that has remarkably affected the exemplar shift and is intertwined with the other fields. Research into EBP uptake is equal to examining Star Point 4 (incorporation of EBP into practice). Numerous distinguished federal grant agendas have developed to promote research that builds the evidential foundation for efficient strategies in using EBP. Among the innovative research, initiatives are the Patient-Centered Outcomes grants and the Clinical Translational Science Awards. The Impact of Evidence-Based Practice in Nursing and the Next Big Ideas. (n.d.). Retrieved from

Unit 3 Assignment-Marketing Strategy (Asus Computers) Research Paper

Unit 3 Assignment-Marketing Strategy (Asus Computers) - Research Paper Example The prices of the products offered by ASUSTek are some of the most competitive in the market. Case in point is that the computer products and services are procured based on prevailing market prices (ASUSTek Computer Inc., 2015). The notebooks and ultrabooks are produced with distinct features that include thinness and lightness. Consequently, the products have multimedia and computing features not to mention the gaming materials. The tablets and mobiles are developed and categorized into tabs and pads (ASUSTek Computer Inc., 2015). The desktop computers are made with a number of components that ensure its functionality. The computers have both the input and output features that enhance their functionality. The networking products have wireless adapters, routers and antennas that enable connections to be effective (ASUSTek Computer Inc., 2015). The company majorly focuses on emerging markets spread on a planetary scale. Most organizations and corporations are constantly seeking computing, networking and mobile phone products to assist in the delivery of services. To this extent, the company focuses on middle and big companies as a target market (ASUSTek Computer Inc., 2015). On the other hand, the company targets the middle classes who are increasingly becoming fashionable in the modern dispensation. Smartphones have become fashionable, and the company has responded by offering competitive prices to the customers to ensure that most people can acquire the products. The company adopts discounting as a price penetration strategy across all its markets. Ideally, the company offers lower prices to some of the products that face immense competition from other materials in the market. The prices are however adjusted occasionally based on the inherent market changes. Consequently, the company uses price penetration strategy as a measure of gaining significant market share. The company has a two-dimensional distribution strategy

Non-financial risk management for Police Force Dissertation

Non-financial risk management for Police Force - Dissertation Example Thus, risk management as a process â€Å"that can be used to identify potential risks and liabilities that could result in some kind of loss for both public and private sector organizations† (Cukier et al. 2009: p.1) should be understood as an integral part of police accountability. Risk management helps to provide more effective governance and internal control, to reduce insurance and other costs, to ensure a safer working environment. Although the risk management issues are increasingly emerging in agendas of police agencies, Cukier et al. (2009), consider that today risk management in the police services remains a relatively new discipline; different police agencies implement processes and tools in significantly different ways, they even use different terminology and vocabularies for the same things. This document presents a proposal for a piece of research which is aimed to analyse existing methods, procedures and processes of non-financial risk management in the police fo rce agencies; to identify best practices; and to develop and implement such risk management framework for a police force to become the best police force in the world. We hope that our study will play a significant role in improvement of the management and functioning of police force agencies and will make a contribution in positive changes in the system of the world security at a whole. 2. Background Risk is generally understood as â€Å"the chance of something happening that will have an impact on objectives† (OMBC 2007: p. 5) or â€Å"a condition, trend or event that may adversely impact the achievement of Service or Unit objectives† (Cukier et al. 2009: p.7). The impact may be both positive (when it brings an opportunity or a good chance) and negative (when it brings a hazard or a threat). So risk is always characterised by three major elements: an event, which can happen in relation to an object; a consequence of this event; and the impact, which this consequence h as on the object. When a risk is being assessed, it is also important to take into consideration the likelihood of the event. In business, risk management (i.e. recognising, identifying and assessing of risks) is considered as an essential positive aspect of a corporate culture. It helps managers to realise supposed risks and to consider them in performing day-to-day tasks, ensuring that either opportunities will be captured and used (in a case of a positive impact) or threats will be mitigated and eliminated (in a case of a negative impact). Archbold (2005) adds that risk management implies the protection of physical, human and financial assets. From the perspective of employees, risk management ensures safer working environment and improved conditions of work. Risk management can be generally defined as â€Å"a systematic, cyclical process to set the best course of action, under uncertainty, by identifying, assessing, mitigating, monitoring and communicating risk† (Cukier e t al. 2009: p.7). Many police force professionals and experts agree that today risk management is crucial for police agencies. As the work and role of police officers differ from other professions, mission of risk management in

Religious Systems Essay Example | Topics and Well Written Essays - 1000 words

Religious Systems - Essay Example The authors explore how religious landscape of America has altered over time and also dig deep into the causes of these alterations in the present American society. It is undisputed that the United States’ peaceful coexistence between individuals of different religions is built on the harmony among individuals of different faiths who do not question the role of any particular religion in America (Putnam & Campbell, 2012). In recent periods, many Christians have questioned the morality and the role of Islamic religion, not only in America, but in other Christian dominated countries around the world in the wake of series of terrorist attacks. These attacks have been majorly associated with the Islamic religion shaking the peaceful coexistence between religions that has long defined happiness and peaceful living. Putnam and Campbell focus on the past fifty years in examining how religion can divide and unite people. As the authors explain, in early centuries, intermarriages betwe en individuals of different denomination were nothing more than a fairy tale. The practice was unwelcome, particularly in Protestant and Catholic denominations. However, in recent periods, the Catholics and Protestants in the United States feel like they all belong to one camp. Putnam and Campbell argue that by 2000s, the denomination in which an individual belonged bore no significance, but how religious a person is had gained great importance as a diving line in politics (Putnam & Campbell, 2012). However, this argument evokes one big question that underlies the present disharmony in peaceful religious coexistence. Everyone would ask why Muslims do not form part of the claimed unified religious family that fits Putnam and Campbell’s description. According to Putnam and Campbell, America’s religious diversity has never entailed extensive religious intolerance. As they explain, coexistence has been ensured through willingness of believers to bend fundamental doctrines so as to foster interfaith amity (Putnam & Campbell, 2012). Most Christians have a conviction that everybody, including non-Christians, can find their way into heaven. In this manner, it is apparent that Christians are bending a crucial doctrine that underlies their religion that no one can ever go to heaven without going through God’s son, Jesus Christ. Putnam and Campbell explain the Americans have become more tolerant because they have on average two friends with different religious backgrounds. In their survey in 2007, Putnam and Campbell ascertained that similar to the evangelicals, the mainstream Protestants, perceived Muslims to be worse than Buddhists. On the other hand, black Protestants perceived Muslims in a more positive way than they did with Buddhists (Putnam & Campbell, 2012). In the latter observation, the result could be attributed to the fact that black Christians are more familiar with their black Muslims counterparts. The authors proceed to explain this sc enario by exploring social theory in which they point out factors such as mutual goals as possible causes of familiarity resulting into strong cohesion among individuals of different faiths. Assessing Michael Emerson and Christian Smith's Divided by Faith: Evangelical

The Negative Social Psychological Impact of Overdependence on and Long Essay

The Negative Social Psychological Impact of Overdependence on and Long Exposures to Computers - Essay Example Bordia, P. (1997) â€Å"Face-to-Face versus Computer-Mediated Communication: A Synthesis of the Experimental Literature† The Journal of Business Communication, 34(1), 99+ Bullinger, H. & Ziegler, J. (1999) Human-Computer Interaction: Communication, Cooperation, and Application Design. Mahwah, NJ: Lawrence Erlbaum Associates. Ellul, J. (1967) The Technological Society. New York: Vintage Books. George, J. (2004) Computers in society: privacy, ethics, and the Internet. The University of Michigan: Pearson Prentice Hall. Morley, D. (2010) Understanding Computers in a Changing Society. Boston, MA: Cengage Learning. O’Brien, J. (1991) Introduction to information systems in business management. The University of Michigan: Irwin. Sanders, D. & Fry, R. (1981) Computers in society. The University of California: McGraw-Hill. Shotton, M. (1989) Computer Addiction? A Study of Computer Dependency. London: Taylor & Francis. What dangers are there for a society which depends on computer screens rather than face-to-face contact for its main means of communication? Introduction Present-day societies are becoming more and more dependent on technologies. ‘Internet’, ‘Google’, ‘Skype’, and ‘Facebook’ have become widely popular terms. The assumption is that computers can give instant knowledge or answers to almost all kinds of questions and, lately, provide adequate or, at best, lucrative employment. Since computers seem to offer an immediate access to knowledge or information, they have turned out to be substitutes for traditional knowledge-acquisition techniques, the pure knowledge foundation desired by classical Greece (Sanders & Fry 1981). Moreover, since computers are unrestrained by human eccentricities, their application sidesteps an array of ordinary... Present-day societies are becoming more and more dependent on technologies. ‘Internet’, ‘Google’, ‘Skype’, and ‘Facebook’ have become widely popular terms. The assumption is that computers can give instant knowledge or answers to almost all kinds of questions and, lately, provide adequate or, at best, lucrative employment. Since computers seem to offer an immediate access to knowledge or information, they have turned out to be substitutes for traditional knowledge-acquisition techniques, the pure knowledge foundation desired by classical Greece (Sanders & Fry 1981). Moreover, since computers are unrestrained by human eccentricities, their application sidesteps an array of ordinary activities and issues in putting in order everyday endeavours. Putting in order human affairs based on computer technologies give social institutions rationality and consistency. Emphasising this drive to transfer to computers task for setting up a strong social order, a number of scholars, like Jacques Ellul (1967), claimed in the past that ‘technological slavery’ would eventually emerge. This argument proposes that the current overdependence on computers has become dangerous to contemporary societies. The Negative Social Psychological Impact of overdependence on and Long Exposures to Computers.

Since ethics and profit are actually not related, what reasons are Essay - 1

Since ethics and profit are actually not related, what reasons are there to apply ethical standards to business at all Is it si - Essay Example For instance, gaining profit out of illicit or prohibited drugs is possible but this does not mean that the entire activity is accepted as a good act within the society. In fact, the term that something is prohibited justifies further that there is no good about it at all. Ethics and profit may not be related because businesses may come up with different strategic moves that at some point may compromise what is considered morally good within the society. Thus, specifically there is a defined concept within the society for the preservation of life and that everyone is expected to do what is good and right. In line with this, there is a need to understand what ethics is all about. What is ethics? Ethics is concerned about the study of what is to be done (Kerridge, Lowe and McPhee 1). In other words it deals with identifying what is right and wrong (Pojman and Fieser 1). The principles or idea of right and wrong are integrated with the world. From the very beginning, humans have already understood what is right for them and everything that will contribute to their survival is good and that what should be done among them. The trial and error process led them to learn and even until today because humans learned a lot from their experiences. Based on these experiences, the idea of what is good and right has remarkably uncovered. ... These rules simply try to protect the lives, rights and privileges of everyone. For example, a government may set a minimum wage program among private organizations or institutions. This is to be applied in order to set equal privileges among business men and their workers. In this way, workers are also ensured to receive what they deserve and exploitation will be out of the line. Some companies may come up with idea to generate more profit and one way of doing so is to cut the budget for those privileges that has been allocated for workers. The main issue in here is the generation of profit of business outside the bound of the social contract. Eventually, under the social contract an employee has the right to receive what is due to him. Thus, ethics may necessary be applicable in this case but there is really a need to apply it in order to emphasize the scope and coverage of the social contract and push every business towards its obligations in its employees and vice versa. . Busine ss is associated with the law Under the social contract, business is associated with the law. There are corresponding laws that business should adhere to. For example, every business should adapt a financial reporting standard. One purpose of it is to declare the right figure a company is making in its business in order to pay the right amount due to the government. It cannot be denied that various companies are trying to come up with different financial reports depending on their usage for the sole purpose of gaining considerable amount of profit, which is actually the bottom line of all. In some other countries, tax avoidance and evasion are prevalent it is because profit maximization has become a must. Tax evasion is a serious offense and it has

Website Migration Project Term Paper Example | Topics and Well Written Essays - 2500 words

Website Migration Project - Term Paper Example There are certain necessities that have to be implemented in order to build a Web Architecture. A proper team should be selected which should consist of visual designers, writers and the technical staff that will help you in different phases of Web Development – defining the web architecture, quality content writing and lastly the modification of the visual design (Brinck, 2002). Since the web architecture is highly a visible medium in order to deliver your message, you should make sure that all the people working in respective departments are spot on with minimal margin of error. Now, to make a website I will choose the IIS (Windows), Windows operating system in combination with Database – MySql. The reason to select this combination is that the windows based technologies are found to have great support system and an outstanding customer service as compared to other open source alternatives. Furthermore, windows based technologies are registered and they have got legal licenses to public their web architecture whereas other sources need not to be registered and could be misused by any false pretenses. It has been a common practice of transferring of the existing website as per desired. This is a time consuming process. But in order to move the existing website with minimal down-time there are some very technical steps that have to be implemented to avoid down-time. ... To make your visitors visit the new server, change the database settings of your site so that the old server accesses the new sever. This is a very important step. In order to point the new server you should change the name servers and the DNS. Implementing this technique would definitely avoid the down-time. It would also not matter whether the visitors see during the propagation of the DNS, the old server or the new server as both the servers update at the same database. In case of the redundancy of the site a back-up site should always be maintained in order to keep things moving according to regular schedule. As far as your back-up site is concerned, there are three principle components which should be kept under consideration; things you need so that the users view your website, the necessary tools that are required to maintain a website and new innovations and development on your website. There are five strategies that could be implemented to recover from a disaster: Back-up Li ve Operations This refers to your hardware, network connectivity, operating system and scripts that is required to build a website. If you own your web servers then you should definitely plan for the back-up for any hardware failures and if your web servers are operated by a hosting company they definitely offer great back-ups which help you to recover with ease. Back-up Tools Tools are required to maintain and update your websites. This could vary tremendously with different kinds of sites as there could be different tools for different websites. As far as tools are concerned the back-up plan has to be made by your own since it is specific to your website and other business activities. Back-up your future In order to do the future development of your website, one thing that is very

Pressure Ulcer Care Essay Example for Free

Pressure Ulcer Care Essay The aetiology of pressure ulcers is in some parts insubstantial due to the numerous influences that apply to the formation of a pressure ulcer. There are, none the less, a diverse array of contributing factors that have been proven to impair the structure of the skin and disrupt the healing processes, for example heart complications, lack of mobility, nutrition, sensory loss, temperature and age effecting the skins texture and strength. The most significant rationale behind the choice of clinical skill is to assist in the advancement of knowledge base, as Ali amp; Atkin (2004, p. 03) accurately specify, ‘we need to use our increasing knowledge base to transform service provision and provide better primary care’. As health professionals it needs to be realised that we are a vital link between patients and other specialised health care services, Morison (2001, p. 4) points out the importance of, ‘health care professionals as patient advocates in relation to tissue viability services’, if we do not make it our duty to be knowledgeable of what options our patients have it is impossible to administer care holistically as if our duty as a health care professional. In recent studies it has shown that pressure ulcers are most prominent with surgical patients, research has also shown that the surgical patient develops a pressure ulcer 8 times more than the non surgical patient (Pulskamp, 2007). Interestingly it shows that not only are pressure ulcers observed in older patients but just as often in the younger ago groups, with an increase in occurrence in those who receive neck and head surgeries (Bader et al, 2005), In a study is it is shown that adaptation to the operating table diminished sharply the incidence of pressure ulcer development. Bader et al found that often Pressure ulcers are observed after 2 weeks of being admitted, this then contradicts the theory that ‘pressure ulcers are caused by inadequate nursing care’, this then can only suggest that pressure ulcers develop during an operation, during periods of treatment or during investigations, for example X-ray departments where the mattresses are not adapted to the variety of different patients with a different variety of problems. To reduce occurrence and risk there must be put in place preventative measures in terms of risk assessments but as Pulskamp (2007) points out, ‘There is no validated tool to predict risk of pressure ulcers in the surgical patient’. There are numerous pressure ulcer risk assessment tools in use, yet none being significantly more preferred than others and each with particular strengths and weaknesses. In 2003 the National Institution for Clinical Excellence produced the guidelines, ‘pressure ulcer risk assessment and prevention, including the use of pressure relieving devices (beds, mattresses and overlays) for the prevention of pressure ulcers in primary and secondary care’. They suggest that in order to maximise the effectiveness of the guidelines, they should be enhanced by implementing them in working partnerships such as tissue viability teams. The aim of the guidelines, as LittleJohns amp; Rawlins (2005, p. 9) highlight, are to ‘inform clinical practice and to direct clinical decision making in order to improve patient outcomes with regard to pressure ulcer prevention and management’. To encourage the use of this guideline the National Institution of Clinical Excellence suggest, ‘incorporating guidance into continuing professional development programmes (in order to) further encourage its use in clinical practice’ (LittleJohns amp; Rawl ins, 2005, p. 100). After initial implementation an audit was arried out which highlighted significant pitfalls in implementation of the guidelines in clinical practice, for example being unable to record timings or risk assessments, repositioning charts not being used and seating assessments n out being carried out, this highlights the need for flexibility in future risk assessments as clinical issues often arise and cannot be avoided in the busy schedules of health care professionals and can often become barriers to the effective implementation there for making the correct use of the guidelines impossible risks unattended concerning the patients. They also voice the fear that the guidelines are simplifying clinical decision making and urge professionals to adopt any particular recommendations in light of such issues as available resources, local policies, patient circumstance and updates research findings. The European Pressure Ulcer Advisory Panel quick reference guidelines on prevention for developing pressure ulcers (2009) have a in depth and diverse approach on the assessment of pressure sores and contributing factors, their guidelines investigate not only the treatment of pressure ulcers but use of pressure ulcer prevention devices and wound management with a grading system to reflect the severity of the sore. The advisory panel suggests that, ‘pressure ulcers need to be assessed in the context of the patients overall condition’, they also identify ‘nutrition, pain and psychosocial factors as potential areas of complication, looking into the localization, grade, size, wound bed, exudates, pain and status of the surrounding skin’ (Dealey, 2005, p. 138). One of the pitfalls of this particular assessment strategies is the actual analysis of the pressure ulcer itself, one must have gained adequate back ground knowledge and experience on the analysis of a sore and the most suitable wound management product (for example dressings or antibiotics if the wound appears infected) to truly be able to grade it, Dealey (2005, p. 142) herself discusses, ‘accurate assessment is necessary in order to select a suitable wound management product’.

Conspiracy Theories Surrounding the Apollo 11 Landing

Conspiracy Theories Surrounding the Apollo 11 Landing Phillip Scott Apollo 11 Landing: Fact or Fiction? Did the United States successfully land on the moon on July 20, 1969? Were astronauts Neil Armstrong and Buzz Aldrin the first humans to walk on the surface of the moon? There are groups of people who would have us believe NASA faked the Apollo 11 landing and its accompanying moonwalk. They claim NASA staged and recorded this event in a studio or desert location and much of their proof of this is in the photographs and videos NASA provided to the public. There are many reasons why they believe it was a hoax. Some believe it was technically impossible to land on the moon in 1969, so the United States staged the landing to win the race to the moon against the Soviet Union (Braeunig). Others believe it was a hoax designed just to irritate the Soviet Union (Runde). They derive most of their claims from the photographs that NASA made available to the public. These conspiracy claims are simply untrue and have been easily refuted and explained by those familiar with NASA’s space prog rams and the science of space. The late Bill Kaysing, a former document cataloger at Rocketdyne, is the person many would consider the father of the moon landing hoax (Braeunig). He and other advocates of this conspiracy theory based their claims on many things, but they primarily point at perceived anomalies in the Apollo 11 photographs (Braeunig) and the inability to view the landing site on the moons surface using telescopes (Than). Their claims are erroneous, misguided and foolish. There are many experts from NASA and the private sector who have proven beyond a doubt that their claims are false. For example, Mr. Kaysing claimed the shadows in the photographs are not parallel to each other, indicating multiple light sources must have been present when they took the photographs (Plait, Fox Television and the Apollo Moon Hoax). The response to this claim is simple. While the sun is the only natural light source on the moon, its light reflects off the moon’s surface, the lunar module, and even the astronaut’s white space suits, so it appears as multiple light sources were present. However, as Dr. Phil Plait explains â€Å"Each object casts one shadow, so there can only be one light source† (Plait, Fox Television and the Apollo Moon Hoax). This, as well as elevation differences on the moon’s surface, is why the shadows do not always appear parallel to each other (Braeunig). Mr. Kaysing also claimed the American flag looked as if it was flapping or waving in the wind and that would not be possible on the moon. On the Fox television show Conspiracy Theory: Did We Land on the Moon?, Kaysing stated â€Å"This must have been from an errant breeze on the set. A flag wouldnt wave in a vacuum† (qtd. in Plait, Fox Television and the Apollo Moon Hoax). According to Dr. Plait, â€Å"In a vacuum or not, when you whip around the vertical pole, the flag will ‘wave’, since it is attached at the top. The top will move first, then the cloth will follow along in a wave that moves down. This isnt air that is moving the flag, its the cloth itself† (Plait, Fox Television and the Apollo Moon Hoax). Another of the conspiracy claims is that stars should be visible in the dark sky of the images. However, the bright conditions on the moon’s surface and the subjects that the astronauts photographed required them to use fast exposure settings on their cameras (Than). This limited incoming light and prevented the recording of the stars on film. These hoax theorist should remember that the astronauts were photographing their activities on the surface of the moon, not trying to capture pictures of the stars from the surface of the moon (Braeunig). As for the claim that the landing site and the hardware purportedly left at the site should be visible using Earth-based telescopes, it is simply not possible. â€Å"No telescope on Earth or in space has that kind of resolving power† (Than). As Dr. Plait further explains, â€Å"Even with the biggest telescope on Earth, the smallest thing you can see on the surface of moon is something bigger than a house† (qtd. in Than). There are many technical reasons why this is so, but as Dr. Plait explains, â€Å"the ability for a telescope to resolve an object is, as you’d expect, directly related to the size of the mirror or lens† (Plait, Moon Hoax: Why Not Use Telescopes to Look at the Landers? Bad Astronomy). This makes it impossible to resolve something as small as the landing site or the equipment left there using Earth-based telescopes. Even with the Hubble Space Telescope, with its 94 inch aperture, â€Å"the smallest object that can be resolved by HST is abo ut 300 feet† (Braeunig). However, in 2009, NASA’s Lunar Reconnaissance Orbiter, orbiting at an altitude of 15 miles above the moon’s surface, captured some outstanding images of all the Apollo landing sites. The images of the Apollo 11 landing site show the equipment they left there and even the tracks the astronauts left as they walked from the lunar module to the location of the various equipment items and even to a nearby crater (SPACE.com Staff). Still, the conspiracy theorist refute all the proof offered and continue to believe this was all a hoax. These conspiracy theorist have many other claims that the Apollo 11 landing was a conspiracy and various experts have refuted and explained every one of them. However, these conspiracy theorist continue to believe the United States created this hoax to fool the world. The only proof that might change their beliefs would be for one of their â€Å"trusted agents† to travel to the moon to witness the site wher e Apollo 11 landed. There are many reasons for their conspiracy beliefs, but the questions they should ask themselves is: Why would the United States spend billions of dollars on a hoax then leave such sloppy evidence in the very images they provided to the public as proof it happened? If this were a hoax, how could so many people involved in such a conspiracy remain silent for so many years (Cain)? The facts are not debatable. There is no reason to doubt that on July 20 1969, the United States successfully landed Apollo 11 on the moon and that Neil Armstrong and Buzz Aldrin exited their lunar module and walked on the surface of the moon. Works Cited Braeunig, Robert A. The Moon Hoax Debate. The Moon Hoax Debate. n.d. Web. 11 February 2015. Cain, Fraser. How Do We Know the Moon Landing Isnt Fake?. 14 April 2014. Web. 11 February 2015. Plait, Phil. Fox Television and the Apollo Moon Hoax. 13 February 2001. Web. 17 February 2015. —. Moon Hoax: Why Not Use Telescopes to Look at the Landers? Bad Astronomy. 12 August 2008. Web. 12 February 2015. Runde, Michael. 11 Proofs That The Apollo Moon Landings Were NOT Fake.. Ed. N.P. 18 July 2014. Web. 11 February 2015. SPACE.com Staff. Apollo 11 Moon Landing Site Seen in Unprecedented Detail | Moon Photos | Space.com.. 13 March 2013. Web. 11 February 2015. Than, Ker. Photos: 8 Moon-Landing Hoax MythsBusted. National Geographic Society. 16 July 2009. Webpage. 11 February 2015.

When I heard the Learnd Astronomer :: essays research papers

Upon rare occasion, my freshman brother actually decided to pull his nose out of his lousy video game, and join me upon reading this poem. Actually, I should say that I forced him to do this, because he needed to analyze a poem for his own English class, and the music coming from the television was beyond annoying. Anyway, my brother’s reaction to the poem was something along the lines of â€Å"So this guy is basically saying that science, by measuring and investigating nature, somehow detracts from its beauty†. Although my initial incentive was to bop him on the head, I restrained myself and calmly told him that he is an idiot. Where does Walt necessarily disagree with science? He doesn't. It is an assumption on my idiot brother’s part that he is drawing a thick line between mechanical theory and natural beauty. The narrator only expresses his disgust for the "professor" subject, as well as the lecture-room crowd, who is, perhaps, pretentious in his own right. He only dislikes the method with which Astronomy is presented. The poem's stark contrast between the two attitudes just serves to present Walt's opinion, which is that the subject CAN be more organic, and less robotic. By having the narrator veer towards one extreme over another, Walt ingeniously shows the possibility of middle ground. I know that I just stated the Whitman and the narrative are the same; but the fact that the author and the narrator don't always have the same point of view doesn't necessarily imply that in this case, they have different points of view. Whitman was a follower of the Romantic tradition; by and large, his poems do reflect what he feels and believes. If he had wanted to, I'm sure he could have distanced himself from his narrator's point of view more explicitly; since he didn't, I assume that it wasn't his intention to do so. Returning to the poem, note the wonderful quality of the verse itself. There is a common misconception that 'free' verse implies a total disregard of form; this is, of course, far from the truth. Read aloud, I appreciate the way in which Whitman has echoed his reaction to the lecture in the long, somewhat droning lines that make no attempt to mirror the natural rhythms of speech, and the instant easing of strain when he leaves, allowing 'poetry' to reassert itself.

Comparing Advertisements by Garnier and Neutrogena Essay -- Adverts, C

We are surrounded by advertisements which be found on the television, radio, newspapers, magazines, street hoardings, taxis, buses and through the post. Everything we purchase or watch is advertised. This is a technique used to persuade people to buy their products. Companies use the power of persuasion to lure their target audience into buying the product being promoted. Advertisements are used to make the audience believe they need the product being marketed. Some advertisements are more successful than others and I intend to investigate why, using two examples which promote skin cleansers one by Garnier and the other by Neutrogena. The first advertisement I will anatomise is the Garnier. The Garnier advertisement takes up an A4 page in a magazine. The main picture takes up approximately 60 percent of the page which makes it stand out and shows it is an important ingredient to making the advertisement efficacious. The main picture is split up again but it is not a 50/50 split it is more like 40/60. The smaller picture shows the girl applying the product to her face and the larger picture shows the outcome of using the merchandise. The picture of the product application is smaller as it does not show you how well the product works or what the end result is which is most important. The larger section is of the girl after application, the girl is very beautiful with clear skin, and this may make the target audience want to buy the product because they have the aspiration to have the perfect skin she does. On the picture in white writing is "GENTLY CLEASNSES PORES DEEP DOWN." "LOOK, THERE'S NOTHING TO SEE." it is divided on the two ... ... preferred the Garnier; the reason is it is straight to the point and aesthetically pleasing it is very fresh and informative without the need for a whole chunk of text explaining who uses it, the product speaks for itself. The reason I disliked the Neutrogena advertisement is that its too busy and also it has too much text which will not appeal to its target audience as most teenager do not pay attention to the text on advertisements. At first glance the Neutrogena looks like an article and once read tells you about the life of a dancer which will not really interest many people, even though the point is that the pore range is quick and easy to use there is no need to explain the history of the users life. Therefore to conclude my essay I came to find the Garnier advertisement is a better campaign than the Neutrogena.

Americas Reaction to the Holocaust Essay -- Papers

America's Reaction to the Holocaust In the years of the Second World War, American leaders were aware of the plan of the Germans to exterminate all the Jews in Europe, yet they did not act to save them. The attitude in society and the state of the economy in the years leading up to the war made for conditions that did not make saving them likely. Most Germans despised the Weimar Republic, which held control of Germany at the time they signed the Versailles Treaty. This treaty crippled Germany after they lost The First Great War. The proud Germans saw this republic as weak. Adolph Hitler, an Austrian born man of German lineage, claimed that the only true Germans were Aryans and that the Jewish influence in the Weimar Republic was the reason for their weakness. He published a famous propaganda novel entitled Mein Kampf, which helped to catapult him and his political party, the National Socialist German Workers Party, into power. (Barber) Hitler's political position was simple: Germans were always right and the Jews were to blame for everything. After the outbreak of war by all the major powers of the world, Germany immediately turned a major part of their concern towards the extermination of the entire Jewish race. It began with the Einsatzgrupen, a special mobile unit of who moved behind frontline troops in the attacks on Russia and Poland, whose sole purpose was to round up the local Jewish families and kill them. They dug massive graves intended for entire Jewish communities. Their victims were lined up, stripped naked and shot. One reporter observed that not every shot was fatal and the poor civilians were made to suffer in the pits till they were sufficiently buried alive by their own brethren. The fir... ... on the fighting and paid no attention to the genocide happening in the camps in Poland. When the decision was finally made to bomb Auschwitz in 1945, it was because the camp was used as a production center of synthetic oil and rubber. Anti-Alien, anti-Semitic, and restrictionist attitudes were all factors that contributed to the United States' decision not to act in the face of such horrible murderous activity in Europe. All these factors combined with the American policy of neutrality and the weakened state of the economy made the US an unlikely source of salvation. Bibliography: Barber, John R. Modern European History. Harper Perennial. New York. 1993. pps. 277-281, 306-331 Wiesel, Elie. Night. Bantum Books. New York. 1960. Wyman, David S. The Abandonment of the Jews. Pantheon Books. New York. 1984. pps. 3-15, 285-307

Mytaxi (Intelligent Apps Gmbh) Extension from Germany to the Philippines Essay

Original paper is full of Appendices. You may get in touch with me if you would like to have a copy of the FULL VERSION – with external links, charts, images, etc. PROJECT PROPOSAL: myTaxi HOME COUNTRY: Germany TARGET COUNTRY: Philippines OBJECTIVE: To expand the usage of the myTaxi (Intelligent Apps GmbH) application to Filipino Smartphone Users-Taxi Drivers PRODUCT INFORMATION Developed by Niclaus Mewes and Sven Kuelper in 2009, myTaxi is a Smartphone application that directly connects Taxi driver and passenger, enabling more efficient pick-up and drop-off transportation services. CATEGORY: Travel / Transportation TARGET USERS: Taxi Drivers, Taxi Passengers, Taxi Corporations CURRENT MARKETS: (Domestic) Germany: Berlin, Bonn, Cologne, Dortmund, Dusseldorf, Frankfurt, Hamburg, Hannover, Leipzig, Munich, Nuremburg, Stuttgart, Sylt (Regiocentric) Vienna: Austria Spain: Barcelona, Madrid Poland: Warsaw (Geocentric) Washington D. C. , United States of America Currently Under Development In: (Germany) Augsburg, Braunschweig, Bremen, Darmstadt, Essen, Heilbronn, Gera, Kaiserslautern, Karlsruhe, Kassel, Leverkusen, Mainz, Offenbach, Potsdam, Salzburg, Wiesbaden, Wurzburg Domestic Market Conditions (2012): Number of Taxi Passengers Per Year: 260 million est. Total Revenue in Taxi Fares: 2. 6 billion Euros – – – Number of Mobile Subscriptions: 114. 2 million Smartphone Market Penetration: 53% Number of 3G/4G Subscriptions: 53. 2 million 3G Market Penetration: 65% REQUIREMENTS: Smartphone (Android or iOS), Internet (at least 500 MB) AVAILABILITY: iTunes (Apple Store) for Apple ; Google Play for Android PRICE: For Passengers: FREE DOWNLOAD (Application) Standard Taxi fares apply with no additional costs for using myTaxi (Transportation Service) For Drivers: 2,75% (net) for every service mediated via myTaxi HOW IT WORKS: For Passengers : Immediately upon opening the application, myTaxi uses GPS to pin point the user’s location. The app will then locate all of the available myTaxis in the area. The user can then send a pick-up request, as well as specify a destination (optional). Once a pick-up is confirmed, the user can see the driver’s information: name, vehicle registration, as well as his rating from other myTaxi users. The user can then track the progress of the Taxi until it picks him up. For Drivers: Taxi drivers need to register with myTaxi in order to be part of the system. This can be done via the myTaxi application, at a myTaxi office, or on the mytaxi. net website . Upon acceptance of a pick-up request, the driver receives the application user’s mobile number in case of extenuating circumstances, such as a traffic jam. FEATURES : †¢Favorite Drivers: Drivers can not only be rated, but also be saved and prioritized for future trips. Fare Calculator : Cost transparency via the integrated fare calculator that may be used before booking a trip. †¢Flexible Payment Options: Users can pay with cash or use credit, debit, or even PayPal. myTaxi has pioneered the cashless and even cardless payment of Taxi trips through the application . †¢Advanced Booking: Bookings can be made up to four days in advance of the user’s desired pick-up date, time, and place. †¢Personalize d Booking Options: Eco-taxis, 5-star Taxis, Airport trips, Luggage, Pet-friendly Taxis, Number of expected passengers TERMS AND CONDITIONS: For Passengers : I. Performance of myTaxi II. Second amendment and termination of service III. Availability IV. Liability V. General Obligations of the user VI. Responsibility for Content VII. Final Provisions For Taxi Driver : I. Gratuitous services of myTaxi II. Settlement of mediation services III. Payment IV. Amendment and termination of service V. Availability VI. General obligations of the user VII. Obligation to accept transfer order VIII. Termination of contract / disqualification of use IX. Rating system X. Responsibility for content XI. Final provisions For Business Accounts : I. Contract II. Contractual obligations of the contractor III. Invoicing by myTaxi IV. Employee Training V. Liability VI. Term and Termination VII. External representation of cooperation VIII. Of assignment, final provisions EXISTING PARTNERSHIPS: Car2Go HRS Ds Hotelportal Miles & More Lufthansa Samsung T Mobile AirPlus International myTaxi is an innovative application that combined two different industries: The first is the relatively stable Transportation Industry, wherein passengers are given the option to commute semi-privately via Taxi. The second is the new and booming Smartphone + Internet Industry. The combination of both industries created a product (the application) AND service (the features) that covers both the daily transportation needs of commuters with their want of efficiency, reliability, and personalization in tune with the lifestyle of Today. With all this in mind, it is no surprise that myTaxi first focused on its domestic market to establish its name and create awareness of what they have to offer. Following their domestic success, myTaxi marketed itself to its immediate neighboring countries, a strategic move on their part, since their popularity would logically trickle itself to those right next to them, and not those far away – being involved in Travel and Transportation, this was clearly a logical step. The real trick however, to marketing myTaxi was through partnerships – with individual Taxi drivers and Taxi dispatch companies, and with complementary product brands, such as Samsung wherein the application is pre-installed in all their Smartphone units. Its strength lies mostly in its reputation. In its attempt to expand to the U. S. market, myTaxi had to compete with a few competitors, as the U. S. already had a few Taxi applications to choose from, depending on which city you were in. However, because of its popularity, its brand strength boasting to already have 2. 3 million users, it was able to secure a partnership with the D. C. Taxicab Commission. With their endorsement, myTaxi managed to escalate itself as more legitimate in the eyes of the market than its competitors. Lastly, one must consider that being a pioneer, myTaxi has been and is still reaping the benefits of the First Mover Advantage. It has already created its niche in the Transportation Industry and is transforming the preexisting Taxi market as well. myTaxi was already hailed as one of the top applications of 2012. TARGET MARKET INFORMATION TARGET MARKET: Metro Manila [NCR], Philippines (Lower-Middle Income) (Market Capitalism: constitutional democratic republic) GENERAL DEMOGRAPHICS: Population: 103,775,002 (Philippines, July 2012); 21,050,000 (Metro Manila, 2010) Size: 638. 55 km2 (Total Area) with a density of 18,567/km2 Rate of Urbanization: 2. 3% (2010-2015 estimated) annual rate of change Currency: Philippine Pesos (? Currency Inflation Rate: 2. 6% (March 2012) VEHICLES AND TRAFFIC: Number of Motor Vehicles Registered : 1,740,812 (2012) > approx. 30% of total: 6,316,522 Number of Motor Vehicles Registered by Classification : for the entire PH Private: 5,410,783 (2012) > approx. 86% of total: 6,316,522 For Hire: 840,974 (2012) > approx. 13% of total: 6,316,522 Number of Taxis : 40,000 (2009) for the entire PH Annual Average Daily Traffic: approx. 10,927,245 (2011) vehicles > approx. 4,049,314 caused by Passenger Cars (37%) > approx. 2,195,860 caused by Utility Passengers (20%) Number of Apprehended Drivers : 14,439 (2012) > approx. 2% of total: 761,743 Committed Traffic Violations: 1. RA 8750 Seatbelt Use Act 2. No CR/OR On Hand 3. Obstruction 4. Student Driver Operating an MV w/o Accompanying Licensed Driver 5. Driving w/o License 6. Unregistered/Invalid MV Registration 7. Reckless Driving 8. Driving w/ Delinquent/Invalid, Suspended, Ineffectual or Revoked License 9. No Brake Light 10. No EWD Carried MOBILE PHONES AND INTERNET : Number of Internet Users: 33. 6 million (2012) Internet Usage Growth Rate: 11% (2012) Smartphone Sales Value: $606. 5 million (2011) Number of Smartphone Subscribers: 15 million (2012) Smartphone Subscribers Growth: 38% (2012) Mobile Internet Users: 24% of all Filipino Internet users on a daily basis > 56% intend to access the Internet via mobile phone in the next 12 months (2011) Leading Telecommunication Operators : (Q1 2012) †¢Smart Communications, Inc. > Market Share: 68% > Mobile Connections: 66. 1 million > Prepaid Subscribers: 97% of total subscribers > 3G Subscribers: 24% of total subscribers †¢Globe Telecom, Inc. > Market Share: 32% Mobile Connections: 31 million > Prepaid Subscribers: 95% of total subscribers > 3G Subscribers: 27% of total subscribers OTHER STATISTICS: Fuel Prices : (as of 11 April 2013) Diesel: ? 40. 00 per liter Unleaded: ? 50. 72 per liter EXPANSION PLAN TO THE PHILIPPINES IMPETUS: Statistics are not needed to see that there are too many cars in Metro Manila, more than what the roads can actually accommodate. Traffic is a serious problem in the city, and though much can be s aid about the many reasons behind it, the reality remains that â€Å"for every bus there are 50 cars on the road† (Murphy, 2010). That is how congested the city roads are. There is definitely a need to limit the number of vehicles, or one day all movements on the streets will come to a stop. A more efficient and trustworthy Taxi-riding environment may encourage people to commute more, instead of driving out in their own cars for the simplest errands, or from even buying their own. A more centralized and systematized Taxi system may also encourage more discipline in drivers AND passengers, for example lessening the number of pick-ups and drop-offs in the middle of the road. ADVANTAGES: †¢EASE: Streets in the Philippines can be tricky . A lot of roads are not frequented by Taxis; Taxis are usually already occupied when spotted on the main roads; There are usually just certain places where Taxis are most available i. e. malls, markets – Getting back from those places may be easy enough, but getting there from wherever is the hard part. Hailing a Taxi is tedious and time-consuming in a busy city like Metro Manila. †¢TRUST: Both for foreigners and locals alike, there is always a chance of hailing a cab that has a fixed Taxi Meter, and you only find out until it is too late. myTaxi’s Fare Calculator works against that. You may also experience a driver bent on swindling you for extra money just because you have luggage or are with someone in need of assistance. With myTaxi’s Personalized Booking Options, you can already pre-bargain with your Taxi driver and let him know what to expect from you. Any additional costs need not be a surprise. †¢SAFETY: If you’re in the middle of nowhere in the middle of the night, order a cab via myTaxi instead of walking around looking for one. †¢FEEDBACK: Taxi drivers usually have no fear because they answer to no one, or at least no one bothers to go through the trouble of reporting them to their supervisors if they have one. yTaxi lets you provide feedback of your trip and your driver, removing them from the service if they have done you any wrong, or warning future passengers. PRICE: For Passengers: Application remains free. For Drivers: Following the 2,75% (net) for every service mediated by myTaxi†¦ Taxi Fare Flag Down Rate: ? 20. 00 > ? 1. 50 per 500 meters *There is a possibility however, of lowering the rate to 2% due to Taxi drivers generating a below-average income in the Philippines. Average Income of Taxi Drivers: ? ,500. 00 per week MARKET ENTRY: (Product Extension-Communication Adaptation) Product itself remains relatively unchanged, aside from the necessary calibrations for the myTaxi application to work in Metro Manila. Communication approach will have to be different however, as the Philippines is a completely new market to this type of peer-to-peer service . Communication approach to potential passengers will also differ from potential drivers. Pre-Installed Application in Smartphones Units deployed to the Philippines will already have myTaxi pre-installed like in Germany -Pre-Installation leads to awareness that product is available > Constantly seeing application will peak customer’s interest > Trying out what this application and how it works leads to its evaluation and trial > Upon first successful order of Taxi, customer adopts to the usage of the application whenever a Taxi is needed, as well as becoming more confident in exploring its other features > Product loyalty is established, as well as recommendation of it to peers -myTaxi avatar/widget to be included in the list of Product Features, both online and in print Personalized Proposals to Taxi Corporations Direct contact between myTaxi Sales Representative/s and owner/manager of Taxi corporation through a meeting -Email point of contact of Taxi corporation a myTaxi business plan and proposal -eAdvertisements Personalized Proposals to Individual Taxi Drivers -Group Learning and Information Sessions managed by myTaxi Sales Representative/s -Free trial period -Flyers distributed in strategic areas -eAdvertisements Partnerships with Transportation-Related Government Offices to Aid in Endorsement of Service -Department of Transportation and Communications: Land Transportation Office [LTO] http://lto. gov. ph/ -Metr opolitan Manila Development Authority [MMDA] http://www. mmda. gov. ph/ Others -myTaxi stickers (on Taxis) to increase awareness and curiosity -myTaxi application to be featured in a local newspaper article LEGALITY AND REGULATIONS : No known regulation for the usage of Smartphone applications in the Philippines. Application is an add-on to an already registered business – whether by the individual Taxi driver or a Taxi Corporation thus, no taxes, licenses, permits, etc. involved. Political, legal, and regulatory environment poses no known risk. See also myTaxi Term and Conditions. CHALLENGES: †¢Limited Features (cabs in the Philippines are not equipped for payments via debit, credit, or PayPal) †¢Training on how to use the application (more for the drivers than the passengers) †¢Investment on Smartphone and Mobile Internet Plan (many options are offered however by Smart and Globe) Hofstede’s Cultural Typologies : Power Distance: Acceptance and willingness to try application by the â€Å"head/leading Taxi driver† or owner/manager of a Taxi corporation is a must. Other drivers will easily follow once connection with the â€Å"boss† is established. Collectivistic: Word-of-mouth will be the strongest marketing tool both for passengers and potential myTaxi drivers. Masculine: Most if not all Taxi drivers in Metro Manila are male. This must be taken into consideration when marketing myTaxi to them. Expect assertive, challenging and highly skeptical questions. Uncertainty Avoidance: Hypothetically no problems in getting Filipinos to accept myTaxi, especially once German origins are made known. Innovation especially American and European ones, are not seen as threatening. Use this as an advantage. Short-Term Orientation: Acceptance of myTaxi â€Å"now† may be achieved, but users, both driver and passenger, may grow bored and/or negligent of the application in the future. Ensure that its long-term advantages are very appealing and well communicated to drivers. Create a dependence on myTaxi for passengers. Sources: AJTP Information Center. (n. d. ). Road Transport Philippines [Data file]. Retrieved May 11, 2013, from http://www. ajtpweb. org/statistics/Philippines/road-transport-philippines Alternat1ve. (n. d. ). Philippine Gasoline Prices (P/li) [Data file]. Retrieved May 12, 2013, from http://www. alternat1ve. com/philippine-gas-prices. php Economic Impact of Traffic in Metro Manila [PDF document]. (2000). Retrieved on May 12, 2013, from http://d0ctrine. files. wordpress. com/2012/09/econ-impacts-of-congestion-coverchap-1-and-2. pdf Europe. (2013). Retrieved May 1, 2013, from http://www. newmediatrendwatch. com/regional-overview/103- europe? start=1 Global mobile statistics 2012 Part B: Mobile Web; mobile broadband penetration; 3G/4G subscribers and networks. (2012). Retrieved May 12, 2013, from http://mobithinking. com/mobile-marketing- tools/latest-mobile-stats/ b#mobilebroadbandcountries Global mobile statistics 2013 Part A: Mobile subscribers; handset market share; mobile operators. (2013). Retrieved May 12, 2013, from http://mobithinking. om/mobile-marketing-tools/latest-mobile-stats/a#topmobilemarkets Globe Telecom. (n. d. ). In Wikipedia. Retrieved May 1, 2013, from http://en. wikipedia. org/wiki/Globe_Telecom myTaxi. (n. d. ). Retrieved May 1, 2013, from http://www. mytaxi. com/home. html Philippines. (n. d. ). In Wikipedia. Retrieved May 1, 2013, from http://en. wikipedia. org /wiki/Philippines Philippines 7th Fastest Internet Growth, 17th Largest Smartphone Population Worldwide. (n. d. ). Retrieved May 12, 2013, from http://thebobbery. com/philippines-7th-fastest-internet-growth-17th-largest-smartphone-population-worldwide/ Smart Communications. (n. d. ). In Wikipedia. Retreived May 1, 2013, from http://en. wikipedia. org/wiki/Smart_ Communications Smartphone Reach Majority in all EU5 Countries. (2013). Retrieved May 1, 2013, from http://www. comscoredatamine. com/2013/03/smartphones-reach-majority-in-all-eu5-countries/ World Usage Patterns & Demographics. (2013). Retrieved May 1, 2013, from http://www. newmediatrendwatch. com /world-overview/34-world-usage-patterns-and-demographics Ablott, M. (2012). Philippines mobile market becomes two-horse race. Retrieved May 10, 2013, from https:// wirelessintelligence. com/analysis/2012/05/philippines-mobile-market-becomes-two-horse-race/336/ Bryant, M. (2012). 5 startup trends for 2012. Retrieved May 12, 2013, from http://thenextweb. com/insider/2012 /01/03/5-startup-trends-for-2012/ Hofstede, G. , Hofstede, J. H. , and Minkov, M. (2010). Philippines. In Cultures and Organizations: Software of the Mind. Retrieved May 12, 2013, from http://geert-hofstede. com/philippines. html Kistner, A. (2012). Taxi 2. 0: Dispatch Firms Wage War over Smartphone App. In DER SPIEGEL (6/2012). Retrieved May 10, 2013, from http://www. spiegel. de/international/business/taxi-2-0-dispatch-firms-wage-war-over-smartphone-app- a-816685. html Meyer, D. (2012). MyTaxi rides into U. S. market with a trick up its sleeve. Retrieved May 11, 2013, from http://gigaom. om/2012/10/10/mytaxi-rides-into-u-s-market-with-a-trick-up-its-sleeve/ Murphy, D. (2010, November 29). Too many private cars on Metro Manila roads. Message posted to http://opinion. inquirer. net/inquireropinion/letterstotheeditor/view/20101129-305923/Too-many-private-cars-on-Metro-Manila- roads Robles, A. C. (2012). The agony of Metr o Manila commuters. Retrieved May 11, 2013, from http://www. gmanetwork. com/news/story/254898/news/specialreports/the-agony-of-metro-manila-commuters Steinmetz, T. (2012). World’s largest taxi booking app launches in US. Retrieved May 12, 2013, from http://www. eturbonews. com/31647/worlds-largest-taxi-booking-app-launches-us

Accreditation Audit Task Essay

The Joint Commission defines the Periodic Performance Review as an assessment tool created to assist health organizations improve and monitor their performance throughout the year. This tool focuses on the processes that influence patient care and safety while providing the structure for unremitting standards fulfillment. Nightingale Community Hospital is compliant with most standards as set forth by the Joint Commission. However, upon inspection and in an effort to stay focused on compliance, our standards committee has located a few discrepancies that must be resolved to maintain our accreditation with the Joint Commission. Rather than focus on the discrepancies found within each unit, we will look at the trends that affect the hospital’s compliance with the Joint Commissions recommendations regarding patient care. Armed with the trends, we will then explore staffing patterns and how they relate to patient care in order to establish a plan that will assist our hospital to minimize patient safety issues as they relate to falls, pressure ulcers, pneumonia, and the general safety of our patients. See more:  Manifest Destiny essay NON-COMPLIANT TRENDS Although the Joint Commission standards clearly define the requirements for an organization to remain in compliance with the patient care and safety criterion for accreditation, Nightingale Community Hospital’s policies are not being routinely followed throughout each unit. The policy that states verbal orders must be authenticated within 48 hours is not being followed in several units and there seems to be little, if any consistency throughout the hospital with regards to policy observations. Generally, the compliance rate in the second quarter was steady and the best of all quarters, while the third quarter compliance results were very poor. Policy must be reviewed and standards improved in order to bring the hospital into compliance. Policy that should be implemented include a form in which the nurse who takes the order must sign and date the form and place it on outside of the patients chart to alert the physician that actions are  required of him regarding this patient. Only two abbreviations were monitored in ICU, Telemetry, 3E, and 4E because they are the most frequently used forbidden abbreviations. These forbidden abbreviations are â€Å"cc† and â€Å"qd†. The audit revealed â€Å"cc† was most often used in the months of April and September. The abbreviation â€Å"qd† was used much more sparingly but was used most often during the months of June and July. The second and third quarters proved to be the quarters when the two prohibited abbreviations were used the most. To increase awareness of prohibited abbreviations, a list will be posted in the nursing station in close proximity to where the charting takes place. Nurses and nursing staff will receive education regarding the use of approved abbreviations as set forth by the Joint Commission. Additionally, everyone who documents in the patients chart will be required to sign and date the entry at the time of documentation. The pain assessment audit was another standard that was out of compliance with the Joint Commission recommendations. The ED, 3E, and PACU were the units focused on for this portion of the audit. Clearly, the Emergency Department was the least compliant throughout the year for pain assessment. This may be due to the urgency or life threatening events in which pain assessment is not a priority. Regardless of the reason for neglecting to assess for pain, it is a requirement for accreditation. Each assessment should be documented in the patient’s record of care and all personnel responsible for patient care must receive education regarding the necessity of the pain assessment. The Nurse Managers of each department has the responsibility of implementing a corrective action plan based on the particular department standard of care. The Joint Commission’s focus is on safety. At Nightingale Community Hospital, safety is also important and the policies and procedures are reviewed to ensure the hospital is compliant with the Joint Commission’s recommendations. The hospital policy for fire drills requires one drill per shift per quarter. The audit shows that there are some compliancy concerns regarding the fire drills. During third shift, for the first and third  quarters, no fire drill occurred. Also, there was no fire drill on the second shift during the fourth quarter. Obviously, there should be further study to determine the cause for the compliancy issue vs. staffing deficiencies during third shift. Additionally, each department will have a safety monitor assigned to ensure the fire drills occur as per hospital policy. The safety monitor will complete a form documenting the staff involved in the fire drill, date, and time the drill took place and will keep a copy in the safety manual to be inspe cted monthly. Other safety concerns that were identified during the PPR rounds include clutter in the hallways, smoke wall penetrations, master alarm panel for medical gasses was not tested, and the gift shop did not have the required 18† clearance from the sprinklers. The maintenance department manager will need to implement a corrective action plan and be held accountable for the discrepancies identified. Additionally, the Moderate Sedation Monthly Audit of the Endoscopy Department shows some compliancy issues regarding pre-procedure events. Mallampati classification, ASA, Sedation plan documentation, and completion of reassessment are consistently below 90% for all four quarters. However, the actions that must occur during the procedure and post procedure rated at 90% or higher with regards to the Joint Commission recommendations for compliancy. Per the Joint Commission, compliancy should idealistically be 100%, therefore, the majority of the pre-procedure events are out of compliance and a corrective action plan to improve consistency must be implemented. Patient falls continue to be a concern throughout the healthcare industry because many times the fall results in injury. Other concerns of patient safety that are addressed by the Joint Commission are related to pressure ulcers and ventilator associated pneumonia. The Intensive Care Unit had an increase in falls but no correlation was found between the numbers of falls to nursing care hours. However, ventilator associated pneumonia increased this year. Corrective actions were put into place to improve the VAP numbers. On the Oncology Unit, 3E, both falls and pressure ulcer rates  decreased. There were no trends identified with falls and ulcers in relation to nursing care hours or overtime. On 4E, patient falls and pressure ulcers increased when nursing care hours increased. To determine the causes of non-compliance, the committee should look into the events that occurred during the fourth quarter. While there are trends during the second and third quarter, the fourth quarter appears to have been when the majority of falls, pressure ulcers, and VAP’s occurred. Otherwise, hospital-wide, the trend seems to show a decrease in compliancy during the third quarter. STAFFING PATTERNS The Joint Commission depicts staffing effectiveness as ensuring a proper mix of expertise and numbers of proficient staff necessary to effectively provide for the needs of the patient population in a hospital setting. Although costs incurred due to staffing levels consume a considerable portion of the hospitals revenue, studies have shown that sufficient staffing has a direct effect on quality and safety. (Joint Commission, 2010) Dall, Chen, Seifert, Maddox, and Hogan discovered financial benefits for increasing nursing staff levels. They determined that nosocomial infections and hospital length of stays were decreased when there was adequate nursing staff available. They also determined that mortality rates decreased as a result of increased nursing staff. (Dall, 2009) Nursing hours indicate the quantity and complexity of patients for each area in the hospital. In order to determine how many nurses and other nursing staff will be necessary to care for the patients, one must determine the nursing hours per patient day. This is calculated by comparing the amount of nursing staff providing care to the total number of patients requiring care. Nightingale Community Hospital has combined staffing effectiveness with performance improvement in order to demonstrate sustained improvements throughout selected clinical units. The units selected are based on the clinical and human resource indicators such as patient population,  historical staffing issues, and input from staff and existing data. Traditionally, the clinical indicators have been falls, falls with injury, pressure ulcer prevalence, and ventilator associated pneumonia (VAP). Additionally, the human resource indicators include overtime and nursing care hours. Although the Joint Commission has not directed specific staffing levels or ratios, hospitals and other organizations are expected to ascertain their own levels with regard to their experience and history. Based on the data from 3E – Oncology, no trends were identified with regard to falls, falls with injury, pressure ulcer prevalence, nursing hours, or overtime indicators. In fact, 3E experienced a decrease in falls and pressure ulcers. This may be the result of the nursing staff focusing on these indicators due to their patient population. Also, increasing awareness, improving education, and providing a skin care representative has improved patient safety. The Intensive Care Unit (ICU) experienced an increase in falls without regard to nursing care hours. However, the unit did show an increase in ventilator associated pneumonia events. This occurred during the month of September when nursing care hours decreased. Prior months showed an increase in overtime hours for nursing staff which caused fatigue and burnout to become noticeable later. Due to increases in both falls and VAP’s, corrective actions were implemented to reduce these statistics for the coming year. The Unit, 4E, data proved just the opposite as this unit encountered increases in both falls and pressure ulcer prevalence. According to the date obtained regarding falls, it is apparent that nursing care hours showed a relational trend with falls. In other words, when the nursing care hours decreased, falls increased. In comparison, when nursing care hours increased, the falls rate decreased. Drastic increases in falls occurred during June, September, November, December and February. Nursing hours during this time averaged 15 hours per shift. It appears the overtime hours occurred as a result of the holiday season and therefore caused nursing burnout. Due to vacations, holidays, and absenteeism, nurses are often required to work overtime. This pattern is obvious again during the summer  months when accommodations for vacations are necessary. However, the opposite is true with regards to pressure ulcers vs. nursing care hours. When the nursing care hours increased, the occurrences of pressure ulcers increased as well. This is possibly caused due to increased overtime hours resulting in the fatigue and burnout. This is a perfect environment for errors or the potential to cause harm. A more extensive study in the nursing care hours must be implemented in order to establish an aggressive corrective action plan to reduce the occurrences of pressure ulcers and falls. If the study shows the nursing staff to be working overtime, additional staff may be necessary as part of the corrective action plan. Hiring additional nurses will improve patient care, result in decreased turnover rates, and lead to increased job satisfaction which will ultimately lead to positive outcomes in patient care. STAFFING PLAN Hiring and retaining an adequate number of competent nurses is the greatest challenge facing hospitals and other healthcare organizations. Nursing has to work with the human resources department to improve hiring procedures. Human resources should implement plans to recruit competent nurses with the skills and education necessary to provide the care Nightingale is known for. Human resources will perform an analysis to determine the best qualities for nursing candidates and will recruit according to that standard. Additionally, alternative plans for additional staffing during known periods of absenteeism such as vacations and holidays will be constructed. It is imperative that nursing coverage does not become impaired due to absenteeism. In order to attract and retain the best nurses, Nightingale needs to improve the benefit package. Nurses have often stated that caring for their patients is a joy, but administrative duties, non-nursing activities, and poor staffing practices results in low job satisfaction. Increased job satisfaction in turn, results in improved patient care and increased positive outcomes. Studies have shown that unhappy nurses have unhappy patients. Other strategies that Nightingale Community Hospital can implement are to encourage nurses to cross train in multiple units in order to fill positions in other units when staffing shortages occur. Inadequate staffing levels can cause considerable harm to the patients but is also a financial burden to the organization. Adverse events are more common when staffing levels are low which are associated with increased costs due to the need for more intensive nursing care. (Stanton, 2004) The Utilization Guide for the ANA Principles for Nurse Staffing suggests the use of patient classification systems. (Utilization guide for the ANA principles for nurse staffing, 2005) Utilizing a patient classification system provides guidelines for difficult staffing issues by identifying processes and procedures for improved staffing. Organizations benefit by supporting nursing judgment regarding individual patient needs, incorporating sources that reinforce standards of nursing practice, encouraging nursing participation evaluating products that may be used in staffing decision making, and champion the use of patient classification systems. Works Cited Dall, T. C. (2009). The Economic Value of Professional Nursing. Medical Care, 97-104. Joint Commission. (2010). Management of Human Resources. CAMH: Comprehensive Accreditation Manual for Hospitals, Hr-1 – HR-10. Stanton, M. R. (2004, March). Hospital Nurse Staffing and Quality of Care. Research in Action. Rockville, MD, USA: Agency for Healthcare Research and Quality. (2005). Utilization guide for the ANA principles for nurse staffing. Washington, DC: American Nurses Association.

Comparing and Contrast the Chemical Disasters at Bhopal

In today’s modern society, as many countries have been developing very fast, the technologies are reaching high standards of level, for example, the high qualities weed killers and the liquid cleaner. However, as the big invention occurring, the more and more mistakes will be going on, because some technologies, such as weed killer and liquid cleaners are chemicals. With no doubt, chemicals are really harmful for human beings. As people all know that, toxic chemicals are used in the industries, which have to be safely covered and provide very serious use instruction, such as wearing long gloves, safety shoes or masks.However, even the chemicals are under several instructions, but people may have made some serious mistakes which caused a huge damage and large amount of death to people. In this essay, I am going to write about the two disasters that caused a lot of injures by the explosion of poisonous chemicals, which located in India and Italy. According to Shrivastava (1996), on the night of 2/3 December 1984, an enormous accident happened in Bhopal, India, the highly poisonous and unbalanced chemical gas was escaped from the factory and continue to spread over the city which caused by the lack of the attention and care ness.Apart from that, Marchi and Funtowicz and Ravetz (1996) states that in the 10 July 1976, a powerful weed killer which named 245T was exploded in a small town which located near Milan, the 245T contained the most powerful and toxic chemicals, it can kill any live stocks and human very easily, the accident was caused by man made unmanaged instructions and the toxic dioxin was spilled to the atmosphere. Between these two accidents, they were all caused by people not nature. Unlikely, these two took places in different period and locations. Luke (1984) believed that the Bhopal accident was caused by the ignorance of experts.This factory was built in a crowded population environment, and because they against the rule of US safety standar d, too much amount of MIC was contained in the store and due to the huge quantity of it, the tank was not strong enough to hold the chemical, as the safety manual required at o degree, the safety system was broken down and water leaking in to it and set off the reaction. The chemicals were released into the air. Bhopal and Seveso were similar in that, according to Marchi & Funtowicz & Ravetz (1996) because of the unmanaged instructions and the ignorance, the disasters had a substantial damage and effect.According to Gail (2003), the Indian Government made a great effort in trying to manipulate the situation, yet all their attempts failed to provide the sufficient supply of medical services and food supply. There was not enough place for all the injured people to get medical treatment. That is because of the large number of injuries and the lack of doctors and medicine. Added to this, doctors at Bhopal had no idea of what kind of affection they were dealing with. Unfortunately, most people arrived at the hospital when it was too late, others died while waiting for their tern to see a doctor.Similar to Bhopal, Seveso suffered from lack of immediate responses and from ignorance of what exactly happened and what gases were released. Late decisions of evacuation and other responses were made, after the government first move of realizing and defining the accident and its possible consequences. B. De Marchi, S. Funtowicz, and J. Ravetz (1996), believe that Seveso had a better response than Bhopal, when a comparison between the two disasters were made. The Italian Government had more ability to absorb the affects in a shorter period of time.Unlike Bhopal, the process of recovery was reasonably good, due to the smaller affects, less damage and the high financial capability. There were compensations to victims, redeployment to people lost their jobs and there was some control on health long-term effects by monitoring them through a practical planned program. The main di fference between the effects of the accidents at Bhopal and Seveso is that many people died at Bhopal, whereas there was no any death cases reported in any article at Seveso. Death is considered a short-term effect. David (2002) believes they were roughly 7000 death cases at Bhopal.Baines (1993) mentioned other short-term effects at Bhopal such as difficulty and eye irritation. Similar symptoms appeared on Seveso survivors. Added to this, Shrivastava (1996) points out that people exposed to the released gas had some other short-effects such as cough, vomiting and chest pains. Long-term effects at Bhopal mainly were eye-sight weakness and high possibility of getting different kinds of Cancer. No long-term effects are in detail in â€Å"The long road to recovery†, (B. De Marchi, S. Funtowicz, and J. Ravetz 1996), neither in â€Å"Environmental Disasters†, (Baines 1993).These disasters had involved so many people, some were dead, and some were seriously injured . Also, so me people may have a great risk of getting the negative effect in their rest of lives. Due to these happened , there must be someone stand up and taking the responsibility for the huge damages and waste . In the disaster of Bhopal , the company which involved in was union Carbide , this company in USA was decreased their value of stocks by this failure. Furthermore, the Union Carbide in India has to accept to pay the funding for the patients and for the damages.Even though, the American company against to accept the legal responsibility which done by themselves. But, the local government and a lot of lawyers have sued the company, and they won the beat, so they got the funding for the injured families and hospitals. (â€Å"Bhopal India† DIS Covering Science). In contrast, according to â€Å"The long road to recovery†, by B. De Marchi, S. Funtowicz, and J. Ravetz (1996), the company of the Seveso had paid for the hospitals and government and any hurt, and they will be m ore concern about how to do the securities very carefully and reasonable.To avoiding these things happen again, every people and individuals have done something to prevent these kinds of disasters. First of all, according to the articles, local government had legislate some issues for caring the chemicals and warning people who were working with the chemicals must pay a lot of attentions on it. Also, the companies which producing the chemicals have to be located far from the high proportions of people in the neighborhoods and providing the knowledge for hospitals about how to cure the chemical disease.In conclusion, every one and society have to do something to avoid the disaster happen, because no one wants to die or wants to see other people dead. So, from these two disasters, People have studied how to prevent the disaster happen, and not just blame some one to take responsibility after the disasters. Even though these two serious events had happened years ago, it still named the one of the worst industrial disaster in the world, because many innocent people were died for it, and too many people had to injure the painful during their rest of lives. Essay Foundation 001Academic writing Comparing and contrast the chemical disasters at Bhopal in India and Seveso in Italy Student full name: Li Fei Lu (Lulu) Teacher: Chris Beard Essay length: 1190 words Reference A chronology of events at Seveso and Seveso adapted from B. De Marchi, S. Funtowicz, and J. Ravertz (1996) Seveso: A paradoxical classic in The long road discovery: Community responses to industrial disaster Edited by James K. Mitchell: United nations University Press. â€Å"Bhopal, India. † DISCovering Science. Online Edition. Gale, 2003. Reproduced in student Resource Center.Detroit: Gale, 2004. http://galenet. galegroup. com/servlet/SRC downloaded 26 November 2004 Cancer fears haunt survivors of Italian chemical disaster (1997) Cancer Weekly Plus Retrieved January 23, 2005, from the Expanded A cademic Database David, L (2002) Night of the Gas New Internationalist p34 (2) p9 Retrieved January 23, 2005, from the Expanded Academic Database Shrivastava, P (1996) Long-term recovery from the Bhopal crisis in The long road to recovery: Community responses to industrial disaster Edited by James K. Mitchell: United Nations University Press (adapted)

Dirty, Pretty Things

The movie Dirty Pretty Things was directed by Stephen Frears.   He directed films like Hero and the award-winning High Fidelity.   The movie stars Chiwetel Ejiofor as Okwe and Audrey Tautou as Senay who are the two main characters of the film.   The story begins with Okwe as a cab driving looking for passengers in the airport.   After the end of his shift as cab driver, the story reveals that he has a second job at the front desk of the Baltic Hotel as a receptionist. In the Baltic Hotel, viewers are introduced to the rest of the cast.   Senay is a young Turkish Muslim woman working as a cleaning lady.   Other key players are Ivan, the hotel’s greeter, Seà ±or â€Å"Sneaky† Juan, the hotel operator, and Juliette, a prostitute.   In between Okwe’s 2 jobs, he regularly meets with Guo Yi, a legal immigrant working at a mortuary and his friend. The film is about Okwe and emigrant workers trying to survive in life in London.   In Britain’s beautiful city, they are the invisible people that do what must be done in order to keep the city running.   They are the ones that drive, clean, and prostitute themselves for a city that fails to acknowledge their presence.   In surviving, they labor and work hard but they are not recognized as legal citizens.   Gui Yi expresses this when he tells Okwe, â€Å"you are illegal†¦ you have nothing†¦ you are nothing.† Because they have no identity, there is also an element of abuse.   Senay was forced to leave her job at the Baltic Hotel because of the Immigration Enforcement Directive.   They were investigating her because she is not supposed to be employed or receive any rent for a period of 6 months.   In fleeing, she gets a job in a sweatshop making clothes.   Her boss finds out that Immigration Enforcement was after her and decided to blackmail her into performing sexual favors. The story is also about secrets hidden away to keep a faà §ade of beauty and to make it seem like nothing is wrong.   Okwe finds in the lavatory of hotel room 510 a human heart.   Unknowingly, he has stumbled into a dark secret that the hotel operator Sneaky is hiding.   The hotel operator preys on immigrants, getting them to sell their kidneys for a passport – an identity.   In return, Sneaky gets  £10,000, profiting from desperate people who will face death just to finally have an identity. Sneaky also manages to uncover Okwe’s dark past.   Okwe was a Nigerian doctor charged with murdering his wife and is now in London after fleeing from his home country to escape prosecution.   Sneaky offered Okwe a job as the person to perform the operations so that human hearts from dead migrants no longer find their way into lavatories.   The story plays out and Okwe finally agrees to perform the operation on Senay.   But Okwe and Senay conspired instead to drug Sneaky and perform the operation on him instead and sold his kidney. After selling Sneaky’s kidney, the 2 main characters finally had enough money to escape.   The movie was also about running and hiding, as migrant workers without legal identities are forced to escape from one authority to the next.   With enough money, Senay flies to her cousin in New York and Okwe returns home to his daughter Valerie in Nigeria.   With the money the running was finally over for Okwe and Senay and their parting at London’s airport is symbolic.   For Senay, she finally got an identity, leaving behind â€Å"Senay† and becoming â€Å"Isabella†.   For Okwe, he finally faced his fear of persecution to go back to Nigeria and his daughter, Valerie. I recommend the film for anyone who appreciates films that depict genuine stories, away from the fantasies that a lot of films today offer.   Dirty Pretty Things shows a great, beautiful city like London from the perspective of regular people with everything to gain and a great deal to hide. Stephen Frears successfully presents viewers with a taste of the hardship that invisible people undergo just to survive.

Open Source Software Essay Example | Topics and Well Written Essays - 1000 words

Open Source Software - Essay Example (Wheeler) Several peer-reviewed literatures suggest that using the OSS programs in many cases offers superior user interface and approach in contrast to their proprietary competitors. (Wheeler) Even with the above background review, many software users still are unaware of the very many user options that this utility presents. It is against this information that this paper examines two open source software (Neo Office 3.0 and Open Office) solutions as an alternative to Microsoft office 2010 applications. The paper examines the Open Source Software. The discussion compares the Open Source Software on grounds of the platform on which they are available, their affordability, available technical support, major features to meet the standards of a commercial product and arguments for and against the Open Source Software as a Commercial alternative to Microsoft Office 2010. Wheeler suggests that whatever the program, there are universal procedures for their evaluation. These steps are; iden tification of the candidates, examining existing literature reviews, applicability of the desired program to one’s personal needs, and analysis of the top candidates. Wheeler sums up the four sequential steps as â€Å"IRCA†; identify, review, compare and analyze. (Wheeler) Review of Microsoft Office 2010 Microsoft Office is a commercial workplace utility quite popular with most workplaces. The Office 2010 has a ribbon interface modification different from the traditional Office 2003 interface, additionally it has a file menu back into the tool bar making it easier to save and open files. Minimal system requirements for the program include 700MHz and a 512MB RAM with windows 7, XP or vista to be fully functional. Microsoft Office enjoys unlimited technical support: Microsoft Company, people with licenses from Microsoft, professional call centers and numerous books and websites that offer on time assistance to users with tips on configuration, modification and using Micr osoft Office with free resources especially for non-profit uses. Document sharing is simplified for this program because Microsoft has created standard file formats such as .doc, .docx. (For word) and .xls (for excel files). Microsoft also has enabled easier remote access using â€Å"Skydive† with standard file security if procedures adhered through allowing users to install Microsoft updates; firewalls, antivirus management and antispyware (Bonfield and Quinn). Equally, through the utilization of Microsoft outlook users are able to receive and send emails from Microsoft office. Other in built features includes; grammar checking, view document options, and pre-posted document formatting. (Bonfield and Quinn) Review of alternative Open Source Software to Microsoft Office 2010 OpenOffice.org OpenOfice.org 3.1 is the latest version of OpenOfice.org with the former being 3.0. The OpenOfice.org is versatile with Windows, Mac, Linux, and free suite being a preferred alternative to Microsoft Office suite. Additionally it is able to read and write to Microsoft Office supported formats and supports the Open Document Format (ODF) 1.2 standard. The suite is inbuilt with a word processing application, spreadsheet, presentations,

Hippocratic Medicine as a Departure from its Egyptian and Mesopotamian Essay

Hippocratic Medicine as a Departure from its Egyptian and Mesopotamian Forerunners - Essay Example The paper â€Å"Hippocratic Medicine as a Departure from its Egyptian and Mesopotamian Forerunners† proposes that there are significant ways in which Hippocratic medicine was a radical departure from the faith-based healing in Ancient Egypt and Mesopotamia. Greek medicine was considered the foundation of medicine in the Western world. This view began to change as the Western world began gained a broader knowledge of the history of medicine, resulting to a correlation being established between the earlier Mesopotamian and Egyptian medicine and that of Ancient Greece. It is important to review this relationship to see whether the decline in the reputation of Greek medicine is justified. It is proposed to examine whether Greek medicine was in fact a radical departure from the healing based on religious beliefs that was practiced in Ancient Egypt and Mesopotamia. This paper claims that Hippocratic medicine was in fact such a radical departure because of its use of surgical procedu res, its concept of practitioner responsibility, and its basis in naturalism. Naturalism is the idea that events are explained only on the basis of causes that exist in nature. For instance, a practitioner may attribute a patient’s sickness to a change in the weather or to a lack of exercise, an imbalance in diet, or an incorrect position of the body during treatment. Naturalism tends to determine the causes of a disease based on what can be seen and examined in the natural world rather than on supernatural forces that occur in the spiritual realm.

How does CRM help companies with their customers Term Paper

How does CRM help companies with their customers - Term Paper Example Thus, on the basis of such application of information, the store is able to offer its clientele targeted coupons and additional programs that will motivate its consumers to purchase more products from that store (Connick; Turban, Leidner and McLean). In addition, the customer relationship management is an information industry paradigm intended for software, methodologies and especially the Internet service that facilitates a company to manage customer relationships in a well-organized way (Williams; Turban, Leidner and McLean). This paper will discuss some of the important aspects of customer relationship management and how CRM help companies with their customers. The basic purpose of this research is to assess the potential influence of effective CRM policies, technologies and strategies for building better customer services for any business. Customer Relationship Management Systems In the past, the customers’ data were stored in various remote systems in a variety of functio nal departments, for instance, sales, finance, distribution, and marketing. On the other hand, the emergence of e-commerce created huge amounts of customer data that were not incorporated with the data in the service area of the information system. Thus, the CRM applications were created in an attempt to deal with these issues by offering information and tools to bring a better customer experience and to maximize the time customer value for an organization. Basically, the CRM puts together customers’ data from a variety of corporate departments, evaluate these data, and then offer the results to both customers and employees touch points. In this scenario, a customer touch point can be any method to communicate with the customer for instance, email, telephone or fax (Turban, Leidner and McLean; Stair and Reynolds). However, we will make a mistake if we consider the customer relationship management as simply a software system or solution. Without doubt, customer relationship ma nagement can offer the companies a wide variety of tools and techniques to effectively manage and monitor clients. However, CRM is as well a viewpoint, a strategic method for recognizing the requirements of the organization’s customers. In fact, the effective management of a customer’s requirements directs toward customer satisfaction. In addition, if an organization does not link itself with the trends of always growing marketplace, not expecting and responding to its customers, it fails to survive. In addition, a business is not able to construct preference for a product if its customers’ requirements and desires are not precisely understood and satisfied. In this scenario, in the approved manner implemented CRM solutions can be an influential tool that businesses can utilize to build brand preference, and make their customers happy (SageAsiaPac). The Applications of CRM Systems The majority of CRM applications and service packages exist to help organizations manage the customer relationship process. In fact, salespeople are likely to consider of these computer applications as the be-all and end-all of customer relationship management. On the other hand, customer relationship management has at the present turned into a great deal broader as compared to a computer; actually, it has been present in one form or another